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What every marketer needs to know about programmatic advertising

Martech

It does this by taking a variety of factors into account, including location, demographics, user behavior and online activity. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista).

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Important PPC Statistics You Should Know (2022)

DAGMAR Marketing

billion on paid search ads (Semrush) The average cost-per-conversion across Google Ads is $56.11 (WordStream) The average cost-per-click (CPC) for Google search ads is under $2.69 (WordStream). Facebook video ads have a low CPC at $0.55 (Social Insider) The average Instagram cost-per-click (CPC) is $1.23 Search Ads.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Influencer Marketing Hub ) LinkedIn is the most popular platform for B2B lead generation. Influencer Marketing Hub ) 89% of B2B marketers use LinkedIn for lead generation. of LinkedIn users are on the app daily.