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What every marketer needs to know about programmatic advertising

Martech

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). That investigation focuses on allegations the company is exploiting its position as broker and auctioneer of digital advertising.

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Important PPC Statistics You Should Know (2022)

DAGMAR Marketing

billion on paid search ads (Semrush) The average cost-per-conversion across Google Ads is $56.11 (WordStream) The average cost-per-click (CPC) for Google search ads is under $2.69 (WordStream). Facebook video ads have a low CPC at $0.55 (Social Insider) The average Instagram cost-per-click (CPC) is $1.23 References.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Demand Sage ) In 2026, LinkedIn is expected to generate $7.7 Demand Sage ) LinkedIn’s CPC averages between $2-$7. Sprout Social ) 73% of B2B marketers say video had a positive impact on their ROI. Demand Sage ) In 2026, LinkedIn is expected to generate $7.7 Demand Sage ) LinkedIn’s CPC averages between $2-$7.