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10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Only B2B

billion (about $5 per person in theUS) (about $5 per person in the US) by 2025. Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics. There is no arguing that actionable data drives business success.

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Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy

Madison Logic

With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024. As online advertising becomes more difficult due to cookie deprecation and an increase in user privacy laws, most experts expect CTV to grow in popularity as more marketers shift funds to it. Here’s why.