Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. billion in ad revenue in the US by 2025. According to Statista , FAST will reach $6.1

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Making the most of these YouTube stats.

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Madison Logic

JANUARY 25, 2024

With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024. As more people cut their cable cord in favor of these streaming services, CTV has increasingly become a powerful channel to capture buyer attention. Nearly half of all U.S. Here’s why. TV screens.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52