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Potential B2B Marketing Predictions and Trends for 2023

Only B2B

Companies are trying to maximize their marketing budgets when markets slow down. In contrast to the first few months of COVID-19, most businesses are not completely reducing their marketing spending. HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO.

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study. 4 Marketing Learnings From a Study. These tools will also provide in-depth analytics about the performance of email marketing.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

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Top 25 Content + Digital Marketers in Enterprise Software: The East Coast Edition

Content Standard

A recent report from venture capitalist Ashu Garg predicts marketers will spend 10 times what they currently do on technology over the next 10 years. His search suggests global marketing spend on tech will reach $120 billion by 2025—up from $12 billion this year.

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99 B2B Marketing Statistics to Back Your Bets

Televerde

67% of the buyer’s journey is done digitally, through engaging with a company’s content (Hubspot, 2019). On the marketing profession: 9. Here’s a fun one for you: In survey after survey, marketing is listed as one of the least valuable professions to humanity, scraping the bottom alongside politicians and civil servants.