Single Grain

DECEMBER 8, 2023

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). There are four stages to this process. When you look at the numbers, that’s hardly surprising.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. What’s causing this trend? Since 91.1% What’s changing?

Display 52

Display Advertisements Advertising Trends 52

Digilant

OCTOBER 31, 2023

Is Native Advertising Still Important in 2024? Particularly as third-party cookies vanish in Chrome in 2024, advertisers are going to need powerful ways to remain relevant with their audiences, despite the loss of the ability to track their actions across large portions of their consumer journeys. How Does Native Advertising Work?

Paid Content 59

Paid Content Advertising Agencies Advertisements Advertising 59

Directive Agency

SEPTEMBER 26, 2023

Key Performance Indicators (KPIs) used in Performance Marketing When it comes to Click-Through Rate (CTR) , think of it as your campaign’s pulse. A strong CTR? For Return on Ad Spend (ROAS) , think of it as your ROI spotlight. Directive’s mission is to help 15,000 people do better SaaS marketing by 2024.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Single Grain

MAY 16, 2023

The average CTR of native ads is 8.8X Since advertisers can boost posts, many brands mix native ads with organic content to improve their ROAS. AI gathers and processes data about your audience, sourcing this information through social media, your website, past purchasing behavior, as well as demographic data.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52