Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Comment: This finding has shown up in the study in prior years as well. Salesforce and HubSpot are two good examples. 43% said it “offers concrete guidance and case studies.” >>> Need an extra pair of hands?

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

FunnelEnvy

APRIL 1, 2024

Source: Hubspot Eventually, the sales teams will take over lead nurture, and both activities will fall under the marketing umbrella. To cater to different learning preferences, utilize various content formats for lead nurturing, like blog posts, case studies, white papers, and infographics.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

sagefrog

NOVEMBER 7, 2023

Then, simply use your industry knowledge to create content such as blog posts, videos, infographics and case studies. Consider Creating Content Clusters Around Your Topics If you haven’t heard of HubSpot’s topic cluster model, let’s break it down. All of the content needs to be relevant to a central topic or theme.

Traffic 52

Traffic Organization SEO Lead Ranking 52

Hubspot

JUNE 1, 2017

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. The truth probably lies halfway between these camps -- in many cases, AI will serve to make our jobs easier and will make us more effective and data-driven. Likelihood: 98%.

Marketing AI 101

Marketing AI Work Management Marketing Management Telemarketing 101