Fount Media

DECEMBER 15, 2022

It’s also one of the most cost-effective ways to build and maintain a long-term relationship with your customers without needing expensive ad buys or other traditional marketing tactics. However, many healthcare professionals are unaware.

Database Marketing 52

Database Marketing Email Marketing Tips Best Practices 52

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Q: A lot of B2B marketers had a rough year in 2023.

Work Management 82

Work Management Marketing Management Database Marketing Lead Gen 82

Martech

MARCH 1, 2024

But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It Year after year, survey after survey, leads were number one.

Tactics 119

Tactics Work Management B2B Marketing Marketing Management 119

Binary Demand

MAY 30, 2023

Impressive Stats Before moving on to the remainder of the list, here are the top six lead generating statistics for 2022: 50% of marketers prioritize lead generation in their marketing operations Organizations produce an average of 1,877 leads per month The average cost per lead across all sectors is 198.44 billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Impressive Stats Before moving on to the remainder of the list, here are the top six lead generating statistics for 2022: 50% of marketers prioritize lead generation in their marketing operations Organizations produce an average of 1,877 leads per month The average cost per lead across all sectors is 198.44 billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Martech

JUNE 15, 2023

The Pega way PegaWorld iNspire 2023 coincided with Pega’s 40th anniversary. “I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. “Most marketing is remarkably unevolved,” he continued.

Enterprise Management 101

Enterprise Management Marketing AI Work Management Marketing Management 101

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. In some ways, it was clear where it was all headed; in others, the marketing and sales execs of the 80s couldn’t have dreamed of the level of insight and details we could extract from a CRM in 2023.

Social Media 62

Social Media CRM Media Work Management 62