article thumbnail

10 AI marketing tools your team should be using in 2023

Sprout Social

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

article thumbnail

Think the martech landscape is big? Here’s the size of the software industry overall


That is the number of software products profiled on G2’s site as of last week. Is 2023 the Year of the Martech Cataclysm? Up to 20% of the current martech landscape could churn before 2024. But it’s only the churn rate of existing martech vendors that I have a dark prediction about. No sugarcoating it.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Marketing KPIs every SaaS brand should track


In fact, the market overall is expected to reach a staggering $623 billion by 2023. That’s why it’s essential that you, firstly, track your churn rate (monthly or quarterly), and secondly, identify the reasons behind lost business to minimize future issues. That’s a rapid evolution! Marketing KPIs at the Maturity level.

article thumbnail

7 Growth Hack Strategies for B2B SaaS Companies


However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023. Revenue Generated: Note the number of paying users, the free-to-paid user ratio, the number of initial transactions, upsell opportunities, monthly churn rate, and more. Build a Useful Freemium Tool.

article thumbnail

8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. billion during 2019-2023. The artificial intelligence as a service (AIaaS) market is expected to reach $6-7 billion by 2023.

Planning 103
article thumbnail

8 Best Practices for Successful B2B Marketing Automation


Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Streamline your processes by investing more of your team’s efforts to engage and follow up with prospects who fit your buyer profile. Create a campaign designed to reduce your churn rate.

article thumbnail

How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Updated November 2023. Monitor their organic search performance and backlink profiles. If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Software as a service products often involve complex technologies and solutions.