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Retargeting and addressability in the new privacy-first programmatic landscape

Liveintent

.” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection).

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How to Harness the Power of Podcast Advertising

QuanticMind

How much do podcast ads cost?” And, of course, “How can I place my ads on that podcast dedicated to pens?!” Though more prevalent among younger generations like Gen Z and millennials, podcast listenership is popular across all generations : In 2023, 43.3 US podcast ad spending is forecast to increase by 15.7%