2022 Cable Emarketing Mobile Advertising 
Martech
APRIL 1, 2022
As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign.
Digilant
AUGUST 10, 2023
As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?
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Digilant
AUGUST 10, 2023
As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?
Digilant
MAY 13, 2021
A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). What does this mean for advertisers? billion in 2022, and $21.4 7 Benefits of CTV Advertising .
Valasys
JANUARY 9, 2020
According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads. According to eMarketer , 93% of video watchers in India watch Youtube. Theverge.com predicts that by the year 2020, more than 70% of the views will come from mobile devices.
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