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5 Predictions For 2021

Tony Zambito

The prevalent uncertainty of the COVID-19 pandemic in 2020 will remain and be a part of 2021. The inevitable surge of the winter months into spring of 2021 will make sure of that. Here are 5 predictions for 2021: Optimism Returns In Fall 2021. Sales will arise in the second half of 2021 and be better for it.

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The Best of 2021: Messaging on a Mission

Biznology

The latest episode of Messaging on a Mission , the podcast from Consultants Collective member consultant, Douglas Spencer features a round-up of interviews with many of his guests in 2021, including two fellow Consultants Collective member consultants, Brian Forest and Sharon McIntosh. Check it out here.

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5 Buyer Insights To Factor Into 2021 Buyer Strategies

Tony Zambito

With hope rising that promising vaccines will compress the length of the pandemic in 2021, we can begin to look at what to anticipate. Especially in the second half of 2021. As business leaders plan to rebound and navigate their 2021 buyer strategies , here are five trending buyer insights to consider: Buyers Have Changed.

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The Number of Digital Nomads Surged Again in 2021

Biznology

The pandemic-driven seismic shift to remote led to continued strong growth in the number of American digital nomads in 2021. The 2021 State of Independence research study found that 15.5 Source: MBO Partners 2021 State of Independence Study. million in 2021. million in 2020 to 10.2 See the report for more details.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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61% of Marketers to Increase Instagram Investment in 2021

KoMarketing Associates

HootSuite recently published its “Social Trends 2021” report, and data showed that the majority of marketers (61%) intend on increasing their investment in Instagram throughout the remainder of 2021. This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Social Media Marketing Benefits Continue to Rise.

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The Top 10 Most-Read Posts on the B2B Marketing Blog in 2021

Webbiquity

Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? In any case, this year’s list includes only posts either written or substantially revised in 2021. So, drumroll please, here are your top 10 most-read posts on Webbiquity in 2021. So I’m counting it as a 2021 post.

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Digital Selling with Video in 2021

Biznology

In 2021, the most successful presenters will add more show-and-tell — beyond PowerPoint — to the mix. It didn’t take long for “Zoom fatigue” to enter the lexicon in 2020, and there’s no reason to think that people will be eager to take on a heavier schedule of teleconferences in 2021. They are using better lighting.

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Five Top PR Trends to Watch in 2021

Webbiquity

Here are five important PR trends to watch in 2021. In 2021, the PR world will become more active in spotting false information and making moves to correct and clarify it. In 2021, brands will be under increased pressure to improve their Corporate Social Responsibility strategies. 1) Eliminating the spread of fake news.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Businesses are adapting quickly to remain relevant.

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The ABMified Demand Engine: How One Small Team Unlocked Big Team Growth

Speaker: Nick Ezzo, VP of Marketing at Auditoria and Devon Watts, Sr. Director Corporate Marketing at RollWorks

Director Corporate Marketing at RollWorks to learn: What unique problems small marketing teams have to solve in 2021, and how to bridge the gap by switching your mindset to ‘ABMify’. February 4, 2021 at 9:30 am PST, 12:30 pm EST, and 5:30 pm GMT.

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5 Important Ranking Factors for 2021 You Should Know

Biznology

With that in mind, now that 2020 is drawing to a close, the time has come to take a look at the most important ranking factors for 2021 that you should implement into your SEO strategy. In 2021 and beyond, one of the more important ranking factors that business leaders need to be aware of is, therefore, website security.

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Marketing Budgets Made Up Only 6.4% of Total Revenue in 2021

KoMarketing Associates

Gartner recently published “The State of Marketing Budgets 2021” report, and research shows that marketing budgets made up 6.4% of total revenue in 2021. This is a decrease from the 11% recorded in 2020. Since 2014, marketing budgets have made up at least 10.2%

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5 CX Speakers You Should Follow in 2021

Marketing Insider Group

Most recently, he was a top virtual presenter at Conga Connect 2021. Case in point: One of Hunsaker’s tips for 2021 includes putting a premium on the value of employee teamwork. The post 5 CX Speakers You Should Follow in 2021 appeared first on Marketing Insider Group. CX doesn’t start with your marketing.

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The 2021 Content Marketing Checklist

Contently

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. The post The 2021 Content Marketing Checklist appeared first on Contently. They’ll dominate search, and deliver compounding returns over time.

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Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

Wednesday May 12th, 2021 at 11AM PDT, 2PM EDT, 6PM GMT. Ways of connecting your projects to overall goals of organization. How to communicate the strategy to the project to your other stakeholders. Why having a single source of truth is valuable.

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5 Consumer Behavior Trends Marketers Are Watching in 2021

Marketing Insider Group

Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Raydiant’s State of Consumer Behavior 2021 report found that 48% of consumers have replaced a product they typically purchase in-store with an online alternative during the pandemic. Quick Takeaways.

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Our Favorite ESG Stories of 2021

Biznology

From the COVID-19 pandemic to the climate crisis, 2021 brought a continuation of many of the challenges that arose in 2020. The post Our Favorite ESG Stories of 2021 appeared first on Biznology. But while our challenges reached new heights, we watched businesses rise to the occasion. . We hope you enjoy! READ THE STORIES.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

The events of 2021 have forced marketers and entrepreneurs to be agile. Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. The post Black Friday and Cyber Monday Deals on Martech and Business Software for 2021 appeared first on B2B Marketing Blog | Webbiquity.

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Update on Litmus Live 2021

Litmus

We have some important news to share about Litmus Live 2021. Move Litmus Live 2021 to October 26th-27th. This October 26th-27th, join us online at Litmus Live 2021 to hear from the best in the industry, learn practical tactics, network with fellow email pros, and more. Your health and safety always come first. GET YOUR TICKET.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

November 16th, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT Common mistakes brands encounter with local search and how to fix those. Four strategies to improve your local visibility for your business today. How companies have seen success by prioritizing their online reputation.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

What can you do to improve or pivot for 2021? Using what we’ve learned over the year about changing B2B marketing budgets, planning, and strategies along with dynamic customer needs, these are the areas marketers should prioritize for 2021. Don’t expect in-person conferences to return until at least mid-2021. billion in 2021.

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100+ Content Marketing Predictions for 2021

Content Marketing Institute

Find out what themes emerged in their predictions for content marketing in 2021. Continue reading → The post 100+ Content Marketing Predictions for 2021 appeared first on Content Marketing Institute. We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts.

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Best Display Advertising Campaign of 2021

Bannerflow

The best display advertising campaigns of 2021 were among the most inventive we have seen. Finding the best display advertising campaign of 2021. Here’s a reminder of our 2021 seasonal champions: Winter 2021: Nextory. Spring 2021: Amedia. Summer 2021: Telenor. Autumn 2021: Center Parcs.

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recapped: HCIC 2021

Fathom

The 2021 Healthcare Internet Conference is underway at The Cosmopolitan in Las Vegas, Nevada. The post recapped: HCIC 2021 appeared first on Fathom. Whether you couldn’t make it yourself or want a second perspective on the highlights and takeaways you captured yourself, we have you in mind.

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Wednesday April 21nd, 2021 at 1:30PM PDT, 4:30PM EDT, 8:30PM GMT. In this webinar, our panel will discuss: How artificial intelligence will take prominence in a post-COVID world. AI's role in promoting collaboration within teams. Key action items for successfully integrating AI into your team's workflow. And much more!

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Top B2B Marketing Content of 2021

Launch Marketing

2021 was a year of adapting to challenges, changes, and the unexpected. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. The post Top B2B Marketing Content of 2021 appeared first on Launch Marketing.

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2021 Marketing Predictions: What Are The Experts Expecting?

Brandpoint

However, I think we’re all about to go into 2021 with as solid of a plan as we can make after we had our world turned upside down. Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Center them in your brand and you’ll have a customer not just for 2021 but for years and years to come.

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As a Marketing Leader, I’m Taking These 5 Actions to Thrive in 2021

Contently

As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. As I work with our team to plan 2021, we will leave room each quarter for the unexpected. Speaking of events, I firmly believe that all of 2021 will be virtual. Remaining agile. Planning for more virtual events.

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Survey Results: Technology Trends in Small Business 2021

Ontraport

To learn more about these time management and technology trends in small business, Ontraport conducted a 2021 survey of business owners in the United States. Here are the top takeaways: The post Survey Results: Technology Trends in Small Business 2021 appeared first on The Ontraport Blog. Over 500 entrepreneurs responded.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

October 13th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST What types of structured and unstructured feedback should your team gather. What programs and processes you can put in place to use your feedback for driving growth.

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2021 Key Findings Report

Choozle

Key takeaways from 2021. billion during 2021. The post 2021 Key Findings Report appeared first on Choozle: Digital Advertising Made Easy. Understand how to evaluate your campaign’s success by comparing your results to marketplace averages and data from the Choozle platform. percent to $14.44

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Now Is the Time to Plan Your 2021 Demand Marketing Transformation

ANNUITAS

So what are your objectives for 2021? APPROACHING TRANSFORMATION PLANNING FOR 2021. The imperative is clear: Now is the time to plan your 2021 demand marketing transformation. That way you will attack 2021 with a plan, with momentum and with budget to drive demand marketing transformation heading into 2021.The

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What’s Up in 2021 for Content Marketing?

Content Marketing Institute

Peer into the 2021 crystal balls of 20 content marketing experts. Continue reading → The post What’s Up in 2021 for Content Marketing? Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing).

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A 2021 Peptalk for Publishers

33Across

The post A 2021 Peptalk for Publishers appeared first on 33Across. Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. It’s time to be in control.

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Emotional Intelligence in Leadership

Speaker: Heidi Cerenzia, Edina Murphy, and Alexis Barone, Wrike

Wednesday March 3rd, 2021 at 11AM PST, 2PM EST, 7PM GMT. A retrospective on how the pandemic has given rise to a new type of collaboration. Well-informed predictions about the EQ and the future of project management. And much more!

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2021 Social Media Updates

ClearVoice

March 2021 — Clubhouse users can now create clubs without a vetting process. February 2021 — Clubhouse hits the social media scene, and it has 10 million App Store Installs to-date. The platform surpassed 10 million App Store installs, and the majority of the downloads were in February 2021. Social media updates for Clubhouse.

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7 Content Experts Share What Matters Most in 2021

Content Marketing Institute

How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Continue reading → The post 7 Content Experts Share What Matters Most in 2021 appeared first on Content Marketing Institute.

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Planning & Predicting Marketing in 2021

FMG Suite

Pull out your crystal ball and see into the future as we plan and predict marketing trends and strategies for 2021. . Join us for this interactive webinar and walk away with the building blocks to create your marketing strategy for 2021, including: What marketing trends from 2020 are sticking around.

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Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). That’s right. I can’t wait to see it.

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

November 17th, 2021 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT How to discover the different types of web visitors that come to your site and how to best engage with each group. How to delight existing customers––and make things right with unhappy ones––using live chat.