Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. ABM, and the world around it, is ever-evolving. Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. Yet ABM has flourished. Account-based Marketing , Account-based Sales.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

ClickZ

SEPTEMBER 9, 2021

How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? With a fast-approaching, cookieless future ABM needs to move beyond lead qualification based on form fills and start exploring more avenues that are intent rich. The answers.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. And like all of our predictive models, it continually learns, so it adapts as your product, market, and buyers change and evolve over time.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Terminus

JANUARY 8, 2021

It might seem weird, but marketing teams used to measure their success on lead generation. If leads are now not the main goal for your marketing and sales team, what should you focus on instead to measure success? Leverage Intent Data: Target account lists don’t have to be static. Crazy, right? We’re so glad you asked.

Top of Funnel 55

Top of Funnel Account Based Marketing ABM Optimization 55

TrustRadius Marketing

OCTOBER 3, 2022

This change in consumer behavior is a key takeaway from TrustRadius’ 2022 B2B Buying Disconnect Report: The Age of the Self-Serve Buyer , which found that virtually 100% of buyers want to self-serve part or all of the buying journey—up 13% from 2021. Third-party intent data is aggregated data from across the internet.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52