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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

In 2020, the UK saw 40% more new business applications compared to pre-pandemic years, but also a steep increase in business closures across the same time frame. People are switching jobs, relocating, retiring early, and working from home more than ever before. The phenomenon dubbed “The Great Resignation” shows no signs of slowing down.

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The Many Benefits of Account-Based Experience (ABX)

Engagio

Forrester). As reported in ITSMA and ABM Leadership Alliance’s 2020 ABM Benchmark Study, respondents with mature ABM programs were more likely to report that significant improvements of their performance metrics could be attributed to their account-based program. Less friction. Better ROI. A better customer experience.

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Fear-Based Cybersecurity Content Marketing: Does It Work?

nDash

According to the Venture Monitor report from NVCA and PitchBook, cybersecurity funding exceeded $140 billion in 2018, $135 billion in 2019, and $69 billion in just the first half of 2020. As SMB leaders see headlines for data breaches at the world’s largest organizations, they’re able to distance themselves from the stories.

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B2B Category Creators Episode 6 Transcript

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I think our one big compelling point, we’ve been working [Forrester] for years. And I would say the second one was 2020 for us. I think, especially if you’re selling into the SMB world, there’s rarely a lightning strike that just ignites everything. It doesn’t exist as much in the SMB.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. SMB call center features. In October 2020, BlackLine acquired Rimilia, an AR automation solution. LEARN MORE. Overhead paging.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. SMB call center features. In October 2020, BlackLine acquired Rimilia, an AR automation solution. LEARN MORE. Overhead paging.