Why a Single Source of Truth Is a Huge Deal
Full Circle Insights
FEBRUARY 28, 2021
At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. Digital Source Tracker Revenue Dashboard Overview. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO.
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