PPC Isn’t Screwed — You Aren’t Doing It Right
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NOVEMBER 8, 2022
in the middle of 2020, it fell to 12.2% For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. ROAS is Deceptive, All Hail QoA. You can’t trust platform-specific ROAS anymore, thanks to privacy changes. Many were hopeful this was a here-to-stay change in shopper behavior.
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