2020 Cost per Lead CPL ROAS 
Convert
NOVEMBER 8, 2022
in the middle of 2020, it fell to 12.2% For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. ROAS is Deceptive, All Hail QoA. You can’t trust platform-specific ROAS anymore, thanks to privacy changes. Many were hopeful this was a here-to-stay change in shopper behavior.
LeadSquared
JUNE 22, 2021
After running more than 500 campaigns across different geographies, objectives, and formats, I have learned some techniques to improve their performance and ROAS. I am sure that a remarketing campaign based on this audience will help you generate high intent leads, assuming that your audience size is decent. So, let’s get started.
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