Top 10 PPC Trends for 2020


The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Promotional tactics for online businesses & the process of acquiring new leads are anticipated to reach entirely new avenues in the year 2020.

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17 Best Paid Media Tools for Marketers

Single Grain

Related Content: 10 PPC Trends You Can’t Ignore in 2020. The Best Paid and Organic Search Channels for 2020. Automated bids and budgets help meet goals for traffic, ROAS, CPA and conversions. The power of paid media extends far beyond the scope of organic reach.

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Marketing ROI 2020: Best Practices, Formulas, Metrics & Calculator

Martech Advisor

To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

Create High Converting Pre-Sell Pages in Just 3-5 Minutes!


Advertising firm Tier 11 claims to have increased its return on advertising spend (ROAS) by 77% with pre-sell pages. Have you ever dealt with a rusty door hinge? Every time the door opens, it creaks and cracks until, eventually, it just stops working.

7 Key Metrics to Help You Analyze Your Facebook Ad Results


Return On Ad Spent (ROAS). 2 Return On Ad Spent (ROAS). Of course, if you are advertising your brand or just raising awareness, you may not have ROAS of a 100% or more. ROAS might not be a metric to look at if you are running an ad for email signups or lead acquisition.


A Guide to Choosing the Best Paid Search Management Software


Optimize for conversion value while targeting a specific ROAS. Target return on ad spend (ROAS). Most advertisers consider paid search management software the solution to all their problems. Invest in automation technology and eliminate the guesswork of optimization.

What is Programmatic Advertising?


With programmatic, advertisers can make sure to maximize the relevancy of their ads for specific targeted audiences and improve ROAS. In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying.

Collaboration: The Key to the ‘Cookie Conundrum’

Martech Advisor

They will continue to shift their budgets based on where they get the best return on ad spend (ROAS)—at scale.


The D2C Brand Wars Have Begun And Mobile In-App Ads Are Playing A Major Role

Martech Advisor

Playables translate into measurable ROAS while increasing brand visibility. As more D2C brands flood the market, CACs soar ever higher across traditional marketing channels.


Attributing ROI to your CDP

Martech Advisor

Therefore, most clients end up looking for efficiencies in the ROAS, LTV, Conversion Rates, and the like. Customer Data Platforms are one of the hottest areas of the MarTech ecosystem. However, many clients complain of nebulous ROI from their first-party data.

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5 Content Pillars for Successful Rebranding


The reactivation campaign netted a 28X return on advertising spend (ROAS) and the cold audience campaign a 10X ROAS, proving the value of this content leading up to a rebrand. Some have said 2019 was the year of the rebrand.


5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever. 5 Most Important Trends for Facebook Ads in 2020. Expect this trend to continue in 2020, and to possibly be made worse by competition for eyeballs from political campaigns.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

UPDATED FOR 2020! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Read on to discover 42 digital marketing trends for 2020 that will help your business not just survive, but thrive in this age of innovation.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Target ROAS : Get the best return on investment (ROI) on your spend.

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6 Google Ads Trends You Can’t Ignore in 2020

Single Grain

That’s why we’ve rounded up the six biggest Google Ads trends for 2020 to help you plan the right marketing campaigns for your business this year. 6 Google Ads Trends You Can’t Ignore in 2020. Target ROAS : Get the best return on investment (ROI) on your spend.

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2020 Planning: The Role Journey Attribution Plays and How Important It Is to Get It Right

Martech Advisor

Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. The magic happens when AI and machine learning is applied to unified cross-channel campaign data, writes, conDati Co-Founder and CMO Linh Ho.


Utilizing Natural Language Processing in the Health Insurance Industry


2020 is rolling around, and you need to start thinking about expanding your keywords to keep up with search demand. There are likely a lot of keywords you won’t think of at first, however, you do know you will need to generate keywords specific to the year 2020. 2020 +health +insurance.

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. 6 Tips for Creating Mobile Video Ads with High ROAS. You’ll soon start to see an uplift on your ROAS! NEW & IMPROVED!

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How to Solve the Biggest New Problem in Search Engine Marketing


The biggest new problem in search engine marketing is getting bigger by the day…and is expected to cost companies trillions by 2020. Your revenue and return on ad spend (ROAS). The overflowing data which Oracle predicts will be produced in increasing amounts up to 4,300% by 2020. trillion in wasted money by 2020. How can you solve SEM’s biggest new challenge? Search engine marketing is complicated. You probably knew this.

Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?


Corporate data production is expected to increase 4300% by 2020. trillion by 2020. Enterprise bid management solutions are complex, expensive and potentially offer time-saving automation. But what are bid management tools’ potential effects on the future?

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Global Marketing Day 2019: Join Us Online for the Live 24-Hour Event


You’ll be able to take your marketing skills to a new level, learn how to leverage the latest trends in the industry and maximize your ROAS. This could be the best 24-hour investment you’ll make for your marketing success in 2020.

3 Key Takeaways from IAB Direct Brand Summit


This has opened the gate for other channels to provide ROAS-friendly support — from connected TV placements through Hulu to interest-based native advertising through Outbrain. “We’re

SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC


According to the 2017 Internet Trends Report by Mary Meeker, by the year 2020, 50% of all searches will be voice-based. higher ROAS than desktop. . .

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[Infographic] Solving Retail’s Big Data Challenge


Projected spend by 2020 is… $630,000,000,000. Leading Food and Beverage Retailer: +10% ROAS. Retail is growing – the US Census pegs traditional retail growth at 4% per quarter and e-commerce at 15% per quarter.