2020 Cost Per Click CPL ROAS 
Convert
NOVEMBER 8, 2022
in the middle of 2020, it fell to 12.2% For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword. All costs go up.
LeadSquared
JUNE 22, 2021
After running more than 500 campaigns across different geographies, objectives, and formats, I have learned some techniques to improve their performance and ROAS. Through this ad, I promoted a content piece written specifically for the BFSI segment back in July 2020. My average CPC was Rs. Target Cost Bidding.
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