Choozle

JANUARY 17, 2019

Programmatic display ad spend: $48 billion (expected to increase to $69B by 2020). Budget is reflected in this whitepaper as CPM, or cost-per-thousand impressions. The performance metrics from targeting, creative, and cost (or CPM) can also provide benchmarks to optimize towards for successful campaigns.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Choozle

OCTOBER 9, 2020

For the 2020 holiday season, digital marketing will be particularly important, since consumers have been spending more time online due to the coronavirus. With the state of 2020, you should think about how you can evolve your creatives and messaging to reflect your target audience’s current situation and context.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Tips Planning 59

Choozle

OCTOBER 9, 2020

For the 2020 holiday season, digital marketing will be particularly important, since consumers have been spending more time online due to the coronavirus. With the state of 2020, you should think about how you can evolve your creatives and messaging to reflect your target audience’s current situation and context.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Tips Planning 52

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Set bids to get as many conversions as possible at a set target CPA. Book My Free Marketing Consultation.

PPC 96

PPC Paid Content Marketing AI Trends 96