Forrester Report: The Birth Of The B2B Consumer
PathFactory
SEPTEMBER 12, 2018
This trend has many implications for B2B marketers. Focusing on creating more meaningful engagement over lead volume, McNamee and his team generated a couple hundred fewer opportunities between Q4 2017 and Q1 2018; however, the quality is much better. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates.
Let's personalize your content