Forrester Report: The Birth Of The B2B Consumer
PathFactory
SEPTEMBER 12, 2018
Focusing on creating more meaningful engagement over lead volume, McNamee and his team generated a couple hundred fewer opportunities between Q4 2017 and Q1 2018; however, the quality is much better. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates. Embrace Jon and Jane Doe.
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