Porch Group Media

SEPTEMBER 24, 2019

According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. The trend is only expected to climb this year as brands spend more on digital. during 2018, reaching $7.85 Direct Mail Marketing. ANA/DMA Response Rate Report 2018) .

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Leadspace

AUGUST 1, 2018

First thing’s first: despite the bad rap it sometimes gets, direct mail gets results. According to a 2012 study by the Direct Marketing Association (DMA) , direct mail generates a 4.4% response rate. According to the same study, emails on average achieved response rates of just 0.12%!

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR and Direct Marketing.

Automation 92

Automation Opt-out Opt-in Marketing Automation Services 92

DiscoverOrg

DECEMBER 26, 2018

2018, you’ve been good to us. In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high tides really do lift all boats. Here are our most popular blogs of 2018. GDPR for Sales and Marketing. 8 Ways to Use BASHO Emails in Cold Email Outreach.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120