Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Terminus

OCTOBER 18, 2017

The countdown is on for Dreamforce 2017, and Terminus has teamed up with the ‘masters’ of Account-Based Marketing! Dreamforce 2017 will take place from November 6th – 9th, when 170,000+ business professionals will converge in San Francisco to learn, innovate, connect, and (most importantly) have some fun!

Account Based Marketing 25

Account Based Marketing Reachforce ABM Advertising Agencies 25

Rollworks

DECEMBER 14, 2021

A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. Close more deals. Grow faster. With the increase of positive ABM stats and case studies, organizations are quickly starting to allocate greater percentages of their marketing dollars toward ABM.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Rollworks

MAY 21, 2018

A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. Close more deals. Grow faster. With the increase of positive ABM stats and case studies, organizations are quickly starting to allocate greater percentages of their marketing dollars toward ABM.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Business Brainz

JULY 11, 2021

According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. It is reported that 63% of purchases now have more than four people involved compared to 2017 where 47% were involved. Because of this, the need to align sales and marketing is even more.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

chiefmartech

OCTOBER 29, 2017

My most recent one, produced in collaboration with Anand Thaker , was released in May 2017 with nearly 5,000 marketing technology companies on it. One simple explanation: way more marketing technology companies were born than died in the period of 2010-2017. By sheer quantity of logos, it got 32 times bigger in just 7 years.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

Terminus

OCTOBER 30, 2017

Kristi Bjornaas , Marketing Manager at Reachforce. During the webinar, Peter explained how we did this for Dreamforce 2017. Recently, we joined six other ABM Masters for a webinar to discuss how our B2B marketing and sale teams execute account-based strategies. Deborah Holstein , CMO at EverString.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20