SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Last week we reached out to 73 B2B experts and asked the following question: List 3 trends B2B marketers can leverage to break through the noise in 2017? Influencer marketing. Sales enablement.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Terminus

NOVEMBER 28, 2017

In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based marketing strategies. In the example below, the enrollment criteria is based on three key factors: requesting a demo, meeting the MQL criteria, and having a high lead score.

Account Based Marketing 37

Account Based Marketing Hubspot Lead Ranking Paid Search Agency 37

Full Circle Insights

JANUARY 26, 2021

Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. Top 10 Signs You Have A Marketing Data Problem.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Full Circle Insights

MAY 20, 2021

If you’re using Full Circle’s Digital Source Tracker , you’ve seen how a tool that’s designed for B2B marketers can streamline processes and remove complexity, empowering marketers to make better digital marketing investments, track progress toward goals and make tweaks to campaigns to improve performance.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59