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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. It's an outbound strategy that is only effective if you have a well thought-out strategy. Strategize.

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

Since its inception, the tumultuous rise in value of Bitcoin has seen the currency valued from $1 in April 2011 to a peak of $17,900 in December 2017. One of the most radical applications of this technology was the development of ‘smart contracts’ through the currency now known as Ethereum. billion US dollars by 2020.