article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. So what about ad networks? The answer is media buyers.

Buy 87
article thumbnail

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

You might be familiar with DiscoverOrg – our Native App is one of the top rated apps on the Salesforce App Exchange. Our rep reached out one last time, thinking of the last email exchange he’d had with Diego, where he said their current data provider was “good enough.” He didn’t try to fix everything or make sweeping promises.

Outreach 113
article thumbnail

The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

In the same way that the Internet radically changed the way we share information, Blockchain is expected to radically change the way we exchange value. Since its inception, the tumultuous rise in value of Bitcoin has seen the currency valued from $1 in April 2011 to a peak of $17,900 in December 2017. Blockchain Explained. Efficiency.