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Rain the Growth Agency Forms Integrated Media Investment and Planning Team, Promotes From Within

Rain: The Growth Agency

“This new positioning better reflects the evolving advertising landscape acknowledging increased complexity in the management of all media channels including the convergence of television and over the top (OTT) video media which is a big part of our core media business,” said CEO Michelle Cardinal. Rowe Price.

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The Winding Road of Social Video Strategy

RebelMouse

At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. The shift was elevated when Facebook CEO Mark Zuckerberg announced that the platform would embrace mostly video in the next five years, sparking layoffs at publishers — including Vox Media and BuzzFeed. book new shows.

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Pressure

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.