Hinge Marketing

DECEMBER 3, 2015

Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year. Increase percentage of qualified leads from X% to Y%. But the proof is in the pudding.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

Prospectr

APRIL 14, 2017

” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. In this post you’re going to find an inside peek into our exact methodology for how we get a steady stream of leads and sales in our ideal customer market.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

SmartBug Media

OCTOBER 8, 2019

Originally written on September 1, 2016. Let’s talk about building your sales enablement strategy. It may not come as a surprise to you that, on average, sales reps spend less than 36 percent of their time actually selling. We can start by defining what sales enablement looks like for your company.

Sales Management 77

Sales Management Top of Funnel Ad Building Marketing & Strategy 77

Sales Engine

APRIL 13, 2016

Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. In fact, the Content Marketing Institute’s 2016 Benchmarks Report estimates that only 30% of the companies surveyed consider their content marketing efforts to be effective.

Top of Funnel 136

Top of Funnel Content Marketing Lead Ranking Content 136

Rollworks

JUNE 3, 2018

Traditional segmentation separates leads into different buckets (the “segments”) so that you can market to them with more specific messaging. It often relies on tracking the lead’s behavior online to take a guess at where they land. What lead magnets did they download? You control the dialog. Source ).

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Sales enablement. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62