Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Porch Group Media

NOVEMBER 10, 2020

Anders Ekman: Hello, I’m Anders, President of V12, and we have a great segment for Next Best Action today. We’re going to get a broad variety of intel and insight on the Customer Data Platform market with the inventor of the CDP market, David Raab, who’s head of the CDP Institute. In 2016, the market took off.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Brightedge

JANUARY 13, 2020

So my #1 recommendation is Digital Marketing for Dummies published by Wiley, a BrightEdge customer. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Try our Digital Marketing Quiz.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Hubspot

SEPTEMBER 17, 2018

Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018. 2016 saw a surge in the popularity of video as a content marketing format. 2017 saw video rise to the top of your marketing tactic list.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Marketing automation. Account based marketing. Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Adobe Experience Cloud Blog

JANUARY 3, 2017

First, a brief reflection back on 2016, as it was a dynamic year for the technology market and a year of change for me personally as well. For everything else that happened in 2016, I think it’s best summarized as the “year where our collective analytics and predictive prowess failed us,” at least in the U.S.

Marketing AI 126

Marketing AI Marketing Automation Services Account Based Marketing Lead Ranking 126