Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Porch Group Media

NOVEMBER 10, 2020

Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. Anders Ekman: Hello, I’m Anders, President of V12, and we have a great segment for Next Best Action today. Before that, I spent time working in the direct marketing industry. Watch Part II.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Brightedge

JANUARY 13, 2020

Also see our list of best marketing books and learn about what features deliver the best seo platform for your SEO success. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing. So my #1 recommendation is Digital Marketing for Dummies published by Wiley, a BrightEdge customer.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Marketing automation. Account based marketing. Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. HubSpot CRM. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98