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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. per month, almost double that of Facebook (9.3%).

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THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

chiefmartech

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Specifically, we combined multi-channel attribution and lead scoring to optimize our advertising activities and lead-nurturing management.

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4 Signs You're Ready for a CRM

GreenRope

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. This data is becoming increasingly important, so do not overlook an integrated CRM and marketing automation platform. You can also use this data to better segment and target your marketing and lead nurturing campaigns.

CRM 40
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4 Signs You're Ready for a CRM

GreenRope

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. This data is becoming increasingly important, so do not overlook an integrated CRM and marketing automation platform. You can also use this data to better segment and target your marketing and lead nurturing campaigns.

CRM 40
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4 Signs You're Ready for a CRM

GreenRope

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. This data is becoming increasingly important, so do not overlook an integrated CRM and marketing automation platform. You can also use this data to better segment and target your marketing and lead nurturing campaigns.

CRM 40
article thumbnail

4 Signs You're Ready for a CRM

GreenRope

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. This data is becoming increasingly important, so do not overlook an integrated CRM and marketing automation platform. You can also use this data to better segment and target your marketing and lead nurturing campaigns.

CRM 40
article thumbnail

4 Signs You're Ready for a CRM

GreenRope

CRM with an integrated ticketing platform enables businesses to quickly track and respond to customer issues. This data is becoming increasingly important, so do not overlook an integrated CRM and marketing automation platform. You can also use this data to better segment and target your marketing and lead nurturing campaigns.

CRM 40