Tech Marketing the Open Source Way: Lessons from RedHat and GitHub
Martech Advisor
DECEMBER 12, 2019
Tim Yeaton, Chief Marketing Officer, Red Hat, shares his insights. So, marketers must ensure that engagement with their brands is authentic, personalized, and engaging. I witness this dynamic every day at Red Hat, the open-source software company where I'm chief marketing officer. But even marketers can use GitHub.
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