Martech

MAY 8, 2023

Another veteran deployer of AI is Pega, using it first to predict next-best actions in its business process management offering, and later in its CRM platform. Natural language processing (NLP) and natural language generation (NLG) have been around for years now. Deep learning” is another AI-related term you might come across.

Marketing AI 105

Marketing AI Enterprise Management Work Management Marketing Management 105

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Video for Sales Statistics 1.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

DECEMBER 17, 2020

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Sales emails containing video sent between the second and 20th day of the sales outreach process result in significantly higher reply rates ( SalesLoft, 2019 ). Move Deals Forward to Close.

Statistics 157

Statistics Video Marketing Planning Business 157

Content Standard

NOVEMBER 3, 2015

According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), an increase of 3 percent from last year. According to Salesforce’s 2015 State of Marketing report , 66 percent of emails are opened on a mobile device. And there are many stats to support this tactic. Here are a few.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), increasing 3 percent from last year. According to Salesforce’s 2015 State of Marketing report , 66 percent of emails are opened on a mobile device. And there are many stats to support this tactic. Here are a few.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Hubspot

JULY 13, 2017

While, in the end, it’s the people that make the buying decisions, their company dynamics play a big role in the purchasing process. Sales and marketing should be in lockstep throughout the inbound process; that’s especially important in the creation of personas. Think in terms of revenue. Where are they located?

Account Based Marketing 73

Account Based Marketing ABM Sales Management Work Management 73

SnapApp

DECEMBER 14, 2016

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. The stats are all going the direction of mobile and have been going for some time. Nobody gonna do that for a listicle.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62