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Personalized Video: Everything You Need to Know

Vidyard

This meant that one video could be sent to multiple people at the same organization, and easily shared amongst recipients. Benefits of personalized videos include: Breaking through the noise Higher email open rates Higher click-through rates More engagement Builds relationships Why does personalization work so well?

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Video Marketing Statistics That Matter to Businesses

Vidyard

83% of respondents report that video is a form of content that is becoming more important to their organization ( Demand Metric & Vidyard, 2020 ). Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Video and CRM tools were the number one and two enablers of success ( HubSpot, 2020 ).

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Video Marketing and Sales Stats That Matter to Businesses

Vidyard

Get the Report Video Marketing Strategy 93% of marketers who use video say that it’s an important part of their marketing strategy—an increase from 92% in 2020, making this the highest percentage of any year since 2015 ( HubSpot, 2021 ) According to 88% of marketers, video marketing provides them with positive ROI.

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