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AI in Marketing: The New Frontier

Conversica

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. Marketing AI: Looking Beyond the Past. Carl Landers.

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Does your startup really need a CMO?

Envy

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Do you need a CMO now? To reach untapped markets.

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10 Most Popular B2B Lead Blog Posts of 2016

markempa

I interviewed Jill Rowley ( @jill_rowley ), Chief Evangelist and startup advisor for #SocialSelling. As a follow-up to this popular 2015 post, How to Use LinkedIn to Generate Leads , I interviewed Susan Tatum (@susanptatum) , Partner at The Conversion Company. Four Ways You Can Humanize Marketing and Build Relationships.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

He has provided consulting for numerous Fortune 500 companies and has created over 3,300 blog posts related to his marketing advice. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. He has been recognized as a top marketing expert and influencer by Forbes and Entrepreneur respectively.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

She is the founder of StoryFuel, serves on the board of the Native Advertising Institute and is a global influencer in content marketing. Before starting her company, she was the first editor of branded content at The New York Times where she won the Best Native Advertising Execution OMNA Award in 2014 and 2015. Maria Pergolino.