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Top 10 Demand Generation Resolutions for 2014

The Point

Most every B2B company has a target audience consisting of multiple buyer personas – whether job titles or verticals. And consider third party services like ReachForce who offer a free analysis of your CRM data that tells you how many of your otherwise unusable records they can append, update or enrich. Get rid of the duplicates.

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Three Data Opportunities B2B Marketers Are Missing Today

Digital B2B Marketing

For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Potential providers: Dun & Bradstreet , Reachforce , Madison Logic. Make your online advertising relevant.