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17 ABM Stats That Will Make You Rethink Your 2021 Strategy

Rollworks

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM and ROI. ABM outperforms your other marketing channels. Close more deals.

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17 ABM Statistics that will make you rethink your 2018/2019 strategy

Rollworks

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM and ROI. ABM outperforms your other marketing channels. Close more deals.

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Top 10 Demand Generation Resolutions for 2014

The Point

And consider third party services like ReachForce who offer a free analysis of your CRM data that tells you how many of your otherwise unusable records they can append, update or enrich. If your data’s bad, no amount of work or creative expertise will make a difference. This year, quit complaining and do something about your crummy data.

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Three Data Opportunities B2B Marketers Are Missing Today

Digital B2B Marketing

For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Potential providers: Dun & Bradstreet , Reachforce , Madison Logic. Make your online advertising relevant.