Top 10 Demand Generation Resolutions for 2014
The Point
JANUARY 6, 2014
Most every B2B company has a target audience consisting of multiple buyer personas – whether job titles or verticals. If you take a “one size fits all” approach to lead nurturing or email marketing, you’ll be forced to adopt a generic message that’s less impactful overall, and probably irrelevant to a large segment of your audience.
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