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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%.

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Meta advertising: what you need to know

illumin

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

That’s pretty much how the SaaS industry started – although back then they called it a “time-sharing system” But the first SaaS company, Concur , started selling software licenses directly to enterprises in 1998 (they were acquired by SAP in 2014 and renamed SAP Concur). Book My Free SaaS Marketing Consultation. What Is SaaS?

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The 14 Coolest Beer Label Designs You've Ever Seen

Hubspot

Based in San Francisco, Sullivan and his business partner work closely with TBD Advertising in Oregon to come up with a design for each new beer that comes on the shelf. Here was the 2014 contest's winning label: Image Credit: Magic Hat Brewing Co. Designing and creating new beers is his favorite thing about making beer, he says.

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