Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. 82% of businesses plan to increase spending on content marketing in the coming year. eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Contently

MARCH 21, 2017

According to the Content Marketing Institute, 87 percent of marketing professionals in the UK now use content marketing, and 53 percent planned to increase their spending in the next year. It’s little wonder that the brand is behind major marketing programs like “Rise as One.” ” John Lewis.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. This is in contrast to traditional marketing. So, what exactly does a business have to gain from throwing their weight behind content marketing? More leads. Thought leadership.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Before you even create content, consider the audience and persona it''s meant for and where you plan to promote it.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hinge Marketing

APRIL 17, 2019

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. The feature sets in marketing automation platforms vary widely. Some of the most common features include: Email marketing. Social media marketing.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93