Convince & Convert

FEBRUARY 4, 2014

Here’s to a great 2014, filled with. » Content Marketing content creation content distribution content marketing conversion optimization curation digital marketing' We’ve even gone to the trouble of naming each step with a word that starts with the letter “C” so that you’ll never forget these tips. You’re welcome!

Content Marketing 164

Content Marketing Effectiveness Curation Content 164

Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. MOFU, TOFU, content curation , and KPIs; every marketer has their strengths and weaknesses. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

ClickZ

JULY 21, 2023

Actionable advice Learn from Walmart’s digital-first shopping experience and leverage the power of celebrity endorsements and personalized curation to enhance your own marketing strategies. Since its inception in 2014, Open Call has provided over 9,000 opportunities for small and medium businesses to grow with Walmart.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Stevens & Tate

JULY 31, 2023

Stay informed and ahead of the game with our curated collection of marketing updates and reports. After years of decline and a 2014 bankruptcy, Quiznos is making a comeback by franchising new locations. Noteworthy Marketing News Quiznos eyes comeback as they bring back Spongmonkeys mascots.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

Hinge Marketing

DECEMBER 7, 2020

This study builds upon and expands our original 2014 study of Visible Experts ®. THE CURATOR – This expert gathers the best information from multiple sources. Often, Curators have access to an extensive network of experts. It is believed to be the largest and most comprehensive study of its type.

Studies 96

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96

KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. Content Marketing 2014 Projections. Marketers’ New Priorities for 2014. As part of new research from ExactTarget, they asked marketers to identify their top three marketing priorities for 2014, and found some striking similarities across marketers from all levels and industries.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Here are 3 ways to squash him dead with top-notch content that your audience will eat right up: Curated Content Designed to Drive Social Shares. Curated content is one way to do just that.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Webbiquity

DECEMBER 16, 2013

through curation, writing, publishing, sharing, and recycling. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: Infographic: The content life cycle, or how to resurrect your content by leaderswest Digital Marketing Journal. Guides to Content Marketing with Infographics. by Whole Brain Marketing Blog.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Scoop.it

SEPTEMBER 4, 2018

In 2014, Mark Schaefer developed a term that turned the marketing world upside down: content shock. Content curation is a powerful answer. The solution: content curation. Content curation is certainly not new. Curated content makes it easy to deliver the best content every time.

Curation 64

Curation Top of Funnel Content Marketing Marketing Budget 64

Convince & Convert

FEBRUARY 16, 2015

iSocialFanz Tweet This A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. Brian not only produces his own content, but curates other people’s content that he agrees with or finds value in.

Skype 167

Skype Social Media Curation Communities 167

Outgrow

FEBRUARY 28, 2022

In 2014, Coldplay released ‘Ink’ , an interactive video, as a part of their music video ‘Ghost Stories’. That happened in 2014. Your focus should be on curating content that displays your brand. With Outgrow, you can use augmented reality in metaverse to give the users an experience of using a quiz in real-time. .

Outgrow 98

Outgrow eCommerce Intent Data Interactive Marketing 98

ClearVoice

MARCH 14, 2024

In 2014, Spotify and Uber launched a car music playlist partnership that enabled Spotify premium users to listen to their very own Spotify playlists in participating Uber vehicles. Use relevant search engine keywords to find curated lists and rankings. The Strategic Value of Content Partnerships Spotify and Uber. GoPro and Red Bull.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. Since the company’s founding in 2014, Moti has driven the company’s vision, business objectives, and guides its mission, values and strategy.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Brightedge

MAY 16, 2021

Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014. Don't Make Me Think Revisited : A Common Sense Approach to Web Usability By Steve Krug, 2014. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, 2014. He covers the implications for web site content as well.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

FEBRUARY 26, 2014

Squarespace Superbowl Ad or these other 2014 Super Bowl Ads Worth Watching. 2014 Is Crunch Time – Ross Dawson believes these 14 trends will disrupt us all in 2014. More Trends and Predictions: The Biggest Trends of 2014 , Enter Into the 4th Industrial Revolution. Curated Lists I Wish We Created.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Marketing Insider Group

SEPTEMBER 19, 2013

What changes are in store for content marketing in 2014? There are tools for curation, CMS, reporting engines, editorial workflow, calendaring and platforms that try to do all these things. 2014 will see brand content marketing teams that take on the look and feel of real newsrooms including the technical platforms to support that.

Top of Funnel 100

Top of Funnel Content Marketing CMS Development Planning 100

ClickZ

FEBRUARY 21, 2020

The company’s heavy emphasis on data to curate its offering appears to be paying off — according to Lake, 70 percent of their 2.7 Vogels has won a plethora of awards during his time at Amazon, the most recent being ranked as the #1 Chief Technology Officer by ExecRank in 2014. Max Wessel (SAP).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Contently

APRIL 14, 2016

As late as 2014, the Edelman Trust Barometer revealed financial services was, yet again, the least trusted industry in the world. The first challenge is developing curated, personalized content—a reasonably manageable calendar and a robust pipeline of content. ” —Courtney Colwell, director of OPEN Forum and content marketing.

Top of Funnel 67

Top of Funnel Content Marketing Marketing Management Curation 67

Brandwatch Marketing

OCTOBER 3, 2022

You might have heard us mention PeerIndex before; we were such big fans of their technology that we decided to acquire them back in December 2014 ! You can also start segmenting your list out, meaning you get a collection of carefully curated timelines. We couldn’t talk about influencer tools without talking about PeerIndex.

Tools 92

Tools Blogger Demographics Social Media 92

Convince & Convert

MARCH 31, 2015

On July 1 of 2014, the world’s biggest advertiser officially killed marketing. This article is excerpted from the new Wall Street Journal best selling book Non-Obvious: How To Think Different, Curate Ideas & Predict The Future.

Work Management 151

Work Management Marketing Management Paid Search Agency Cross-Selling 151

Hubspot

JUNE 27, 2014

The creator of this infographic, a Japanese blogger named Ryoko, curated all the information from this infographic from an article she read about whether beer or coffee makes you more creative. What other top-notch infographics have you come across from 2014? The narrative is fluid and cohesive -- just like a blog post.

Best Practices 28

Best Practices Television marketing Buyer Personas Blogger 28

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

ClearVoice

JANUARY 26, 2021

Since 2014, corporate spending on social media advertising is set to triple by the end of 2021 and account for as much as 20 percent of total marketing budgets. This is why it’s crucial to be aware of what social media is good for and what it is not ; when to get on and when to get off the social media train.

Social Media 116

Social Media Paid Content Training Media 116

Marketing Insider Group

SEPTEMBER 23, 2015

Its Holiday 2014 spot, “ The Song ” proved yet again that technology could have a sweet, sentimental and very human side. Their “Share A Coke” campaign was a standout campaign of 2014, and it’s still going strong this year. Brands who value a lively tone of voice would to well to check out Taco Bell’s social media content. Refinery 29.

Content Marketing 100

Content Marketing Brand Identity Branding Paid Search Agency 100

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. At this point, you can benefit from curating content from your employees and customers. ” (highlight to tweet).

Content Marketing 127

Content Marketing Content CAN-SPAM Marketing & Strategy 127

KoMarketing Associates

JANUARY 22, 2015

If you haven’t done so already, or are struggling with what to create in an editorial calendar, here are a few resources and templates for aiding in the process: How to Build a Content Calendar (Plus a Free Template for 2014). Resources for assembling these resources and executing each phase of this step: List Curation.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Sprout Social

FEBRUARY 5, 2020

From 2012 to 2014, the organic reach of branded Facebook posts decreased by approximately 90%. Also note, video content on Facebook is on the rise, and curating enjoyable videos is a good way to get followers to engage with your posts. The state of organic vs. paid reach on Facebook. The reason for this downtrend is twofold.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

Convince & Convert

MAY 5, 2012

Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. We also use Pinterest as the curation hub for our daily One Social Thing email update.

Social Media 143

Social Media Media Click Rate Funnel Advertising 143

Webbiquity

MAY 17, 2016

For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. Create graphs, compare trended data over time, and explore curated research highlights. Pricing: free.

Planning 145

Planning Research Tools Best Practices 145

Salesforce Marketing Cloud

MAY 2, 2022

Vantage Point magazine brings together thoughtfully curated voices from the world’s most influential companies. A famous case in point — CVS/Caremark announced in 2014 that its new corporate purpose was “helping people on their path to better health.” Get a 360° view of success.

Allocation 98

Allocation Fulfillment Trust Marketing Consulting 98

Writing on the Web

FEBRUARY 19, 2014

Blog content can be consumed with any device and for companies that want a destination on the web to curate their own Vines, Instagram images, and other types of mobile-created content, blogs are a great fit. What do you think? Does it still make sense for companies to blog?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Sprout Social

APRIL 21, 2020

Throughout the COVID-19 pandemic, there’s been an emphasis on staying connected while we social distance, which has been an opportunity for brands to curate user-generated content (UGC) from their loyal fans. In 2014 we launched #MyMadcap. Now, at a time we need togetherness more than ever, many have asked how you can support us.

Peer-to-peer 124

Peer-to-peer Work Management Marketing Management Budget Programs 124

Contently

JUNE 19, 2018

In 2014, you were voted the sassiest brand on Twitter. What was the most unexpected part about curating Charmin’s social presence? I made a comment to somebody who had clumsily knocked over their roll of Charmin into the toilet, and I said something like, “Oh you think you’re clumsy? What about most challenging?

Communities 127

Communities Cross-Selling Paper Twitter 127

Contently

MAY 3, 2017

In “#VanLife, The Bohemian Social Movement,” Rachel Monroe chronicles the rise of #VanLife, the millennial phenomenon whereby twenty and thirtysomethings quit their jobs and make a living by curating sponsored social media images of their experience on the road.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Webbiquity

DECEMBER 11, 2013

Experts outline key content marketing trends for 2014 by The Guardian. ” At the base of the pyramid is curated content, “which is relatively low effort and lends itself to high frequencies,” with each higher level representing formats which require greater effort and should be used with correspondingly lower frequency.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. But fewer brands curate that content (or create that content) with the intent of becoming recognized as an educator by their prospects and customers.

Class 102

Class Digital Asset Management Education Webinar Metrics 102