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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

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9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

And as marketers, we love figuring out how to woo our audiences. The thing that sets the brands on this list apart is simply how they allocate their marketing dollars. They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently

Financial services content is also incredibly complicated. To capitalize on that opportunity, finserv companies allocated an average of $23.3 million for their content marketing budgets in 2019, per Contently research. To capitalize on that opportunity, finserv companies allocated an average of $23.3 Key Findings.

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New Research Points the Way to Success in Your Content Marketing Strategy

Hinge Marketing

Content marketing is powerful. Many firms are still struggling to find and implement the right strategy. What do successful firms’ strategies look like? The Content Marketing Institute and MarketingProfs recently published their year-in review of the B2B content marketing landscape.

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Complete On-Site Technical SEO Checklist

seo.co

Get these 6 Fundamental SEO software applications. The first thing you need to do is set yourself up with the right SEO software applications. From there, you can use strategies to identify why you’re not getting clicks. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? And which tool works best for that? billion by 2014.