Financial Services Content Report: Industry Benchmarks & 5 Keys to Success
Contently
DECEMBER 5, 2019
To capitalize on that opportunity, finserv companies allocated an average of $23.3 million for their content marketing budgets in 2019, per Contently research. Of that sample, 25,544 pieces of content came from financial services companies. According to Instapage , the average CPC on Facebook for financial services ads is $3.72—more
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