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Marketing + Technology + Management – Hype = MarTech

chiefmartech

But while industry-wide research is helpful to understand the overall direction in which marketing organizations are headed, aggregate data can’t express what it’s like to navigate these changes in a real organization. You’ll learn different options for the governance of martech that you can adapt for your own organization.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Pages about movies and TV shows generally get the highest number of “likes&# while those devoted to government and public service get the least. By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising.