NetLine

JANUARY 23, 2020

For example, we pioneered a program back in 2013 called Autism at Work. Instead of thinking about channel contribution to pipeline, all marketers need to think about multi-touch attribution and automated marketing mix analytics. The team at Demandbase. Any words of wisdom to share with your marketing peers? Coffee or tea?

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Engagio

OCTOBER 13, 2020

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Need for multi-channel orchestration. CHANGE #6: Orchestrate Plays Across Channels. No marketing channel alone is effective enough to get your message through. B2B match rates can be as low as 20%.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

SnapApp

DECEMBER 14, 2016

Tell your story using all available multi-media. Your audience is spread across so many channels and it's so expensive to build an good sized audience on these channels. Completing high quality SEO is still one of the best performing channels for B2B. The number of promotional channels continues to rise.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62