2013 DemandBase Multi-Channel Response Rate 
NetLine
JANUARY 23, 2020
For example, we pioneered a program back in 2013 called Autism at Work. The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets. The team at Demandbase. Any words of wisdom to share with your marketing peers? Coffee or tea?
Engagio
OCTOBER 13, 2020
In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Need for multi-channel orchestration. CHANGE #6: Orchestrate Plays Across Channels. No marketing channel alone is effective enough to get your message through. B2B match rates can be as low as 20%.
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