Webbiquity

DECEMBER 11, 2013

The format, channels, platforms, devices and timing of how that story is told will be dictated by what you want your audience to feel”). 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Failing Distribution Strategies Smother Great Content by MediaPost. 1: Content Marketing Week Starts Tomorrow! #2:

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Salesforce Marketing Cloud

FEBRUARY 22, 2022

But without professional developers, pivoting to an omni-channel digital business model can be a challenge. Customers expect to have a consistent experience across all of your brand’s digital channels, but building a secure and custom iOS or Android mobile app is not easy. Learn more. What is Mobile Publisher? How does it work?

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Crimson Marketing

FEBRUARY 6, 2014

The Internet has more than double the number of marketing channels. Inbound Marketing: Accounted for 34% of all leads generated in 2013. of buyers consult 3+ channels before purchasing big ticket items . In 2013, about 60% of questions asked via Facebook received a response from the brand . Lead Generation.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

ViewPoint

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing. I am “in” for 2013.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Class Webinar Metrics 120

Customer Experience Matrix

FEBRUARY 4, 2014

But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. None is very large yet, except for SimplyCast , which won’t release precise data but did say it has 3,000 to 5,000 customers for its multi-channel customer management system (you may recall that I reviewed them briefly last week.)

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. He is interested in integrating marketing messages across multiple online and offline channels. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ANNUITAS

JULY 14, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. It’s a Multi-Channel World. Ensure you are utilizing the channels that your buyers are using and make your content available across all of them. Think multi-channel.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. It’s a Multi-Channel World. Ensure you are utilizing the channels that your buyers are using and make your content available across all of them. Think multi-channel.

Rules 100

Rules B2B Marketing Multi-Channel B2B 100

Onalytica B2B

JANUARY 6, 2016

Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. Increase in X-Channel Measurement of Influence.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Customer Experience Matrix

NOVEMBER 9, 2015

I've written about this sort of thing many times, as recently as this July and as far back as 2013. These campaigns execute Mintigo’s instructions for the right channel and timing for each prospect, capture the response, and alert Mintigo to start again. And of course this is just a pre-beta announcement.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 5, 2015

This can be combined with exceptionally powerful multi-step workflows, including rarely-seen features such as converging paths (two nodes can point to the same destination) and parallel streams (the same customer can follow two paths out of the same node). Iterative was founded in 2013 and first released its product about a year ago.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

markempa

JULY 15, 2013

Increasingly tracking multi-channel behavior will also play a role in assessing marketing performance. Related Resources: MarketingSherpa Lead Gen Summit 2013 – September 30 – October 3, San Francisco. While this is certainly true, increasingly people are accessing their email from their smart devices. Very true, Joseph.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Customer Experience Matrix

DECEMBER 4, 2012

I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. As the table accompanying my Balihoo post indicates, these are pretty much standard features for channel partner systems. Integrations with ACT!

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Still yet another agency handles the multi-cultural aspect of the brand. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Multiple Touchpoints & Stakeholders: Today’s industrial buyers interact with your brand across various channels and engage with multiple decision-makers. It shows you the longevity of blogging.) Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

DECEMBER 18, 2013

Marketing in 2013: The Highs and Lows. One of my favorites was the brilliant, multi-channel, Easter Egg-infested bonanza of a campaign put out by the Arrested Development crew. Ecommerce marketers , in particular, should count Pinterest''s feature launches as a high point in 2013. Awesome Campaigns.

Work Management 28

Work Management Paid Search Agency Marketing Management Multi-Channel 28

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. To be effective at this, you must engage with your customers in a consistent way, across multiple channels.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

KoMarketing Associates

APRIL 18, 2013

The companies executing successful marketing campaigns are creating cohesive multi-channel campaigns to ensure they are reaching the right audience, at the right time, with the right message. Overall, there was a lot of solid information at ad:tech and excellent insights into the marketing trends of 2013 and beyond.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Leadsius launched its first paid version around July 2013.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

SnapApp

JANUARY 6, 2014

If you didn’t do this in 2013, you have to do it now. My marketing will be multi-channel. A marketing campaign can’t be one dimensional, so why should you be limited to one channel? Twitter, events and landing pages also continue to demand cross-channel marketing messaging. B2B marketing is growing on LinkedIn.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

DivvyHQ

SEPTEMBER 14, 2016

DivvyHQ has clients in more than 20 countries and works with big brands such as Marketo, Ben & Jerry’s, General Mills, National Geographic Channel, AARP, Samsung, and Roche. CMI, a UBM company , is a 2012, 2013, 2014 and 2015 Inc. For more information, contact DivvyHQ at contact@divvyhq.com. 500 company.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

DivvyHQ

SEPTEMBER 14, 2017

About Content Marketing Institute: Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI, a UBM company, is a 2012, 2013, 2014 and 2015 Inc. 500 company.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. 1) Keeping up with evolving sales channels by understanding business strengths. Don’t worry about every channel.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

SugarCRM

FEBRUARY 18, 2016

Meanwhile, Content Marketing Institute reports steady growth in the use of video in B2B content marketing, with 76% of companies indicating that they used some form of video in 2015 (which is a 9% increase over 2013). What channels will you target? Why is Video Taking Off in B2B Marketing? Do they follow best practices?

B2B Marketing 50

B2B Marketing Video Marketing B2B Multi-Channel 50

Adobe Experience Cloud Blog

JANUARY 2, 2015

There is more content than ever before and if you do not relate to your buyer, or talk to them, through their preferred channel — it will be harder to get them to engage. Multi-channel communication will be more important than ever.

Demand Generation 48

Demand Generation Demand Generation B2B Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. According to eMarketer, this year alone, 69.8 million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Even in the age of multi-channel marketing, email is still one of the best ways to encourage donors to open their wallets. increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. When it comes to fundraising, email is still king.

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Content Standard

FEBRUARY 20, 2015

That’s a huge gain from 2013, when just 46 percent felt that way. Such strategy can also open doors to new revenue channels previously untapped—and, in some cases, unrecognized. According to a new report from Teradata , a majority 87 percent of marketers consider data their organization’s most underutilized asset.

Studies 40

Studies Multi-Channel Case Studies Marketing & Strategy 40

TaylorMadeIn KEW

MAY 18, 2014

In the run-up to the 65 th birthday of the foundation of the NHS on 5 July 2013 –in the midst of unprecedented budgetary constraints and institutional reform – we wanted to explore what the NHS could and should like in 10 years’ time, on its 75 th birthday. We started with a Big Idea.

Planning 48

Planning B2B Thought Leadership Thought Leadership Multi-Channel 48

Hinge Marketing

APRIL 6, 2015

For Huffington Post Quebec, they came up with an interactive, multi-platform publicity campaign driven by reader-generated content. WPP acquired Twist Image in 2013. Multiple Content Channels Like most of the Visible Experts in Hinge’s study, Mitch carves out dedicated time for content marketing.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

That being said, over the past few years I’ve started to really observe the marketing industry shift from just “doing” email marketing to actually running coordinated, cross-channel, TRULY integrated, automated marketing programs. On September 16 th , 2013, I’ll be joining the Marketo team as its Digital Marketing Evangelist.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Automation 48

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). 2) Multi-channel lead nurturing – Four out of five marketers say their email open rates don’t exceed 20%. Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Adobe Experience Cloud Blog

OCTOBER 1, 2013

For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online. billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. This is especially true for the Millennials (aka Gen Y). In the US, almost $10.5 Go native.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48