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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Pay Per 1,000 Impressions (CPM). When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option. Connect that lead capture form to your customer relationship management (CRM) software, so that once the information is imported, your sales team can act upon them.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Maximum pay-per-1,000 Impressions (CPM) bid , where you’ll be charged a certain amount each time your ad is viewed by every 1,000 people on LinkedIn. When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option. Need a CRM to capture, track, and nurture your leads … for free?

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