How to Run LinkedIn Ad Campaigns: A Beginner's Guide
Hubspot
FEBRUARY 2, 2017
Pay Per 1,000 Impressions (CPM). When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option. Connect that lead capture form to your customer relationship management (CRM) software, so that once the information is imported, your sales team can act upon them.
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