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Pressure

Content Standard

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. That dip was in addition to six fewer minutes between 2012 and 2013.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. That dip was in addition to six fewer minutes between 2012 and 2013.

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11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

In other words, consumers have found yet another way of telling us these ads are annoying, and that we need to stop interrupting and start listening. And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. 5) Ad Blockers. 2) Online Television. No problem at all!

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Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

Contently

On the internet, you’re more likely to see a banner ad for a pill than a helpful infographic about treating a disease. However, as TV viewing habits change and magazine subscriptions dwindle, these companies may soon turn their massive ad budgets to the internet.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

billion) than they did for broadcast television in 2013. billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. billion on online video advertising in 2013. MediaPost ).

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A Shortish History of Online Video

Vidyard

Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. Much like television was made for people, but largely paid for by advertising, the internet was beginning to emerge as an ad-defined space as well.

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Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

Whether that content was published on paper or broadcast over a TV or a radio signal, readers, viewers, and listeners were attracted to the content from their source of choice to learn about breaking and industry news. billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook.